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Dictionary / Days on market

Days on market

Last updated August 16, 2023

What does days on market mean?

Days on market refers to the number of days a product has been available for purchase through a given channel but has not yet been sold, i.e. a given Shopify store, a given amazon store, a given physical store, etc. This metric can be useful in forecasting demand for the product in question.

Here's an example

For example, suppose a company has a product that has been available for sale for 30 days, and during that time, it has sold 100 units. The days on market for the product would be 30. Using this information, the company may be able to forecast future demand for the product based on the current rate of sales and the number of days remaining before the product reaches its expected end of life or is replaced by a new version.