Seasonality

What is seasonality?

Seasonality refers to the characteristic patterns or variations that occur in a particular phenomenon, process, or data set over distinct time intervals or seasons. It describes the regular, predictable fluctuations that repeat within a given time frame, such as days, weeks, months, or years.

Seasonality is commonly observed in various fields, including economics, finance, weather patterns, and many others.

What factors influence the occurrence of seasonality?

In seasonal patterns, certain factors influence the occurrence of predictable patterns, such as weather conditions, holidays, or natural cycles. These factors can result in recurring patterns of behavior or demand, leading to fluctuations in data or activity over time.

For example, retail and fashion sales often experience spikes during holiday seasons. Christmas, New Year, Black Friday, and other festivities can lead to increased consumer spending, travel, and specific purchasing patterns.

Seasonal collections all depend on accurate forecasting. That’s why Hakio’s Fashion Planning Module helps brands align assortments and channel timing with seasonal patterns, while Hakio’s Budget Planning Module ensures those fluctuations are reflected in SKU-level financial targets.