Budget planning: top-down, bottom-up or both?

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Budget planning Top-down, bottom-up or both?

The way a fashion budget is built shapes every buy that follows. Malte looks at the options as brands plan for 2027.

Press play on the right to watch the full session.

Press play below to watch the full session.

Host

Malte Bjerg Vittrup

CEO, Hakio

What you'll learn

1. Three budget models and when each one works

Top-down, bottom-up or a mix of the two: what each one gets right, where it breaks and which one fits your channels and range.

2. Closing the gap between target and demand

What to do when the financial target and the demand plan land far apart and how to put the growth where demand can carry it.

3. A budget that still holds in-season

How to keep checking the budget against demand after sign-off, from the first pre-orders to in-season sales, so planners are not buying to a number that has aged.

Who's behind the session

Host

Malte Bjerg Vittrup

CEO, Hakio

Malte is CEO of Hakio. As a former management consultant with a deep understanding of data science, he has helped leading fashion companies optimise their operations.

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October 28, 2026 · 11:00 CET

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